Revenue Enablement

RevOps Managed Services

Fractional Marketing, Sales, Customer Success and Data Operations.

RevOps Transformation

People, process and system audit, RevOps strategy, road mapping and implementation.

CRM Services

HubSpot Partner Services

We're the leading HubSpot Diamond partner specialising in Revenue Operations. From initial set up to optimising your instance - we are the experts.

Salesforce Services

Quick start implementations, and optimisation for businesses on Salesforce Sales Cloud.

Marketo Services

Marketing Operations and Campaign management for busy marketing teams

Technical Services

HubSpot Web Development

SEO optimised website migrations, design, development and optimisation services.

Custom Integration

Connect technology. Allowing your data to flow, without manual work


Strategies and tactics you can use to boost your revenue.

Annual Revenue Operations Report

Learn what makes a great revenue leader including strategies and tactics proven to impact.

Revenue Attribution Models Presentation

Learn how to plan, audit, and optimize revenue attribution for your business.

RevOps Reporting for the CFO Presentation

Align your go-to-market and financial operations with this free comprehensive RevOps Reporting for the CFO Presentation.

Training & Webinars
Learn how to implement best practices in RevOps yourself.


Free tools and downloads to help you build sustainable revenue growth.

Lead Scoring Framework

The framework to score contacts, accounts and intent data to provide sales with a score they can understand.

Salesforce - HubSpot Integration Tool

Plan, map and optimise your HubSpot and Salesforce integration, with this free download.

RevOps Project Roadmap

Download our free template so you can fast-track your project planning.


Strategies and thought leadership to transform your revenue operations.

Read the blog
Get the latest industry insights and tips on how you can effectively implement Revenue Operations in your business.
Listen to the podcast
Listen to the world's first podcast that delves into the strategies and tactics behind the Revenue Bow-tie Funnel.

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The difference between a Marketing Agency and a Revenue Operations Consultancy

March, 05 2024
The difference between a Marketing Agency and a Revenue Operations Consultancy

It's not always easy to identify the differences between Marketing and Revenue Operations services. As a result, it is often difficult to find the right partner to help you solve your business challenges.

I've written this blog to help you identify what each type of business can assist you with, so that you can weigh up the pros and cons and choose the right option for you.

What's the difference in focus between a marketing agency and a revenue operations consultancy?

A marketing agency and a revenue operations consultancy serve different functions and focus on different aspects of a business.

The focus of a marketing agency:

B2B Marketing agencies primarily focus on creating and executing marketing strategies to help businesses promote their products or services, increase brand awareness, generate leads, and drive sales.

The focus of a Revenue Operations consultancy:

Revenue operations consultancies focus on optimising and aligning all revenue-generating functions within a business, including marketing, sales, and customer success, to maximise revenue growth and profitability.

The difference in services offered

As well as having a different focus in their work, marketing agencies and revenue operations consultancies provide vastly different services.

Services provided by marketing agencies

Marketing agencies offer a wide range of services such as branding, advertising, digital marketing, content creation, social media management, search engine optimisation (SEO), and campaign management.

What services are provided by Revenue Operations Consultancies?

Revenue operations consultancies provide strategic guidance, process optimisation, technology implementation, and performance analysis to ensure seamless coordination and collaboration across marketing, sales, and customer service teams.

Goals of a marketing agency

The primary goal of a marketing agency is to help clients attract and retain customers through effective marketing campaigns and initiatives. This can be across a variety of different channels, from traditional print, to OOH, and a wide-range of digital avenues.

Goals of a Revenue Operations Consultancy

The primary goal of a revenue operations consultancy is to decrease the cost of acquiring customers and increasing the lifetime value of every customer. They exist to improve the efficiency and effectiveness of revenue-generating processes, streamline operations, enhance customer experience, and ultimately drive revenue growth for the business.

While Revenue Operations consultancies do not create content or campaigns to attract or retain customers, they are the ones who ensure your campaigns perform to drive revenue. They track which campaigns across marketing, sales and customer success perform the best so that you can identify where to invest to get a better ROI.

How to decide between a marketing agency versus a RevOps consultancy

If you are looking for a team to research your customer, plan your product positioning and create content to distribute that attracts and retains customers, choose a marketing agency.

If you’ve been running marketing campaigns, and want to see more leads turn into deals won, want a better return on investment, or if you are a marketing team who needs to understand how your campaigns influence revenue - choose a RevOps partner.

Based on this, if you’re thinking about starting your journey to implement Revenue Operations best practices, book some time to talk with a strategist.

If we think you are better suited to speak to a marketing or sales partner, our strategists will point you in the direction of our recommended partners.

See how we can uplift your revenue next