Marketing Agency vs. RevOps Consultancy

A marketing agency and a revenue operations consultancy serve different functions and focus on different aspects of a business.

Marketing Agency Focus:

B2B Marketing agencies primarily focus on creating and executing marketing strategies to help businesses promote their products or services, increase brand awareness, generate leads, and drive sales.

Marketing Agency Goals:

The primary goal of a marketing agency is to help clients attract and retain customers through effective marketing campaigns and initiatives. This can be across a variety of different channels, from traditional print to OOH, and a wide range of digital avenues.

Marketing Agency Goals: Services

Marketing agencies offer a wide range of services such as branding, advertising, digital marketing, content creation, social media management, search engine optimisation (SEO), and campaign management.

Revenue Operations Consultancy Focus:

Revenue operations consultancies focus on optimising and aligning all revenue-generating functions within a business, including marketing, sales, and customer success, to maximise revenue growth and profitability.

Revenue Operations Consultancy Goals:

The primary goal of a revenue operations consultancy is to decrease the cost of acquiring customers and increase the lifetime value of every customer. They exist to improve the efficiency and effectiveness of revenue-generating processes, streamline operations, enhance customer experience, and ultimately drive revenue growth for the business.

Revenue Operations Consultancy Services:

Revenue operations consultancies provide strategic guidance, process optimisation, technology implementation, and performance analysis to ensure seamless coordination and collaboration across marketing, sales, and customer service teams.

While Revenue Operations consultancies do not create content or campaigns to attract or retain customers, they are the ones who ensure your campaigns perform to drive revenue. They track which campaigns across marketing, sales, and customer success perform the best so that you can identify where to invest to get a better ROI.

How to Decide Between a Marketing Agency and a RevOps Consultancy

If you are looking for a team to research your customer, plan your product positioning and create content to distribute that attracts and retains customers, choose a marketing agency.

If you’ve been running marketing campaigns, and want to see more leads turn into deals won, want a better return on investment, or if you are a marketing team that needs to understand how your campaigns influence revenue, choose a RevOps partner.

Based on this, if you’re thinking about starting your journey to implement Revenue Operations best practices, book some time to talk with a strategist.

If we think you are better suited to speak to a marketing or sales partner, our strategists will point you in the direction of our recommended partners