Carl Fresenius Education Group, a leading provider of online education, faced challenges in effectively nurturing prospective students through the enrollment process. Their previous system relied on manual outreach and generic email flows, making it difficult to personalize communication, track effectiveness, and scale enrollment efforts efficiently.

By partnering with RevOps Automated, Carl Fresenius implemented a fully automated, program-specific marketing lead nurture journey in HubSpot, with Salesforce serving as the central data collection hub. This solution ensured highly targeted communication that guided students from initial interest to application completion, increasing enrollment rates while eliminating manual effort.

The Challenge

Before implementing an automated nurture system, Carl Fresenius faced key barriers to student enrollment growth:

• Lack of program-specific nurturing – Generic email sequences failed to provide prospective students with relevant program details, reducing engagement.

• Manual enrollment tracking – Student interest, application progress, and conversions were tracked in spreadsheets, leading to inefficiencies.

• No ability to measure communication impact – The team had no insight into which emails, messages, or touchpoints were driving applications.

Unclear ROI on marketing efforts – Without proper tracking, the team couldn’t determine which campaigns were driving net new applications or improving enrollment rates.

Our Solution

RevOps Automated helped Carl Fresenius redesign their entire lead nurturing and enrollment workflow, implementing a fully automated, data-driven system that optimized student engagement and application rates.

Key improvements included:

• Program-Specific Nurture Journeys – Automated email sequences tailored to each individual program, providing targeted, relevant content for prospective students.

• HubSpot & Salesforce Integration – Seamless data flow between Salesforce (interest tracking) and HubSpot (communication automation) for real-time engagement tracking.

• Behavior-Based Automation – Emails triggered based on student engagement, ensuring timely follow-ups and application encouragement.

• Enrollment & Application Reporting – Standardized tracking to measure conversion rates, identify high-performing campaigns, and optimize marketing spend.

These optimizations enhanced the student experience, improved enrollment efficiency, and enabled data-driven decision-making.

The Results

Within three months of implementation, Carl Fresenius saw a major transformation in student engagement and enrollment outcomes.

• Clear marketing ROI tracking – The team can now analyze which nurture sequences drive the highest application rates, optimizing marketing spend.

• Scalable automation for future programs – The system allows for easy expansion to additional online courses and new student segments.