
AUTHOR PROFILE
CEO & Founder
Annual Revenue Operations Report
About Natalie Furness
As CEO and Founder of RevOps Automated, Natalie Furness leads a consultancy built to help teams connect the people, processes, and platforms behind sustainable revenue growth. Her work spans go-to-market strategy, CRM transformation, system integration, and adoption—turning disconnected operations into a more connected revenue engine.
Areas of Expertise
Revenue operations strategy
Go-to-market systems design
CRM transformation
HubSpot & Salesforce integration
Revenue enablement & adoption
AI-enabled GTM execution
Experience & Career Highlights
Natalie leads RevOps Automated’s work with organisations navigating complex growth, systems change, and revenue transformation. As the author of the Annual Revenue Operations Report, she contributes a practical point of view on how strategy, platforms, and teams can operate as one connected growth system.
Latest Articles by Natalie Furness
Insights and practical guidance from Natalie on revenue operations, CRM transformation, and connected go-to-market systems.

AI & Innovation
Is Your Business AI-Ready? A Readiness Checklist

AI & Innovation
AI Agents in RevOps: Real Revenue Use Cases

AI & Innovation
Why Most AI Pilots Fail to Scale (It's Not the Model)

AI & Innovation
What Is an AI-First Operating Model? (2026 Guide)

AI & Innovation
Why Growing SMEs Eventually Outgrow Spreadsheets

Digital Transformation
Best Practices for Handling a Salesforce Data Migration
Connect with Natalie Furness
For a conversation about revenue operations strategy, connected GTM systems, or RevOps Automated’s consultancy services, get in touch with the team.
Profile last updated: August 2026
