The Challenge

Cirdan Imaging is a global leader in medical imaging and software for pathologists. Despite their strong reputation, their internal operations were hitting a snag. Their sales and marketing teams were working with a jumble of different tools and spreadsheets, which meant most of their work was happening outside of their main HubSpot CRM.

This disconnected approach created major headaches. Without a central hub for information, it was difficult to track performance, manage leads effectively, or get a clear picture of the sales pipeline. The team was spending too much time trying to connect the dots between systems instead of focusing on their customers.

The Solution

Cirdan brought us in to lead a full sales and marketing transformation centered on HubSpot. The goal was to bring all their commercial operations under one roof, creating a single source of truth that would act as a powerful engine for their growth.

We focused on turning HubSpot into the unified platform for every sales and marketing activity. We built custom dashboards and reports that gave them a level of visibility they never had before into team productivity and performance. This new setup allowed for real-time tracking of everything—from the first marketing touchpoint to a closed deal—so they could finally make decisions based on solid data.

By bringing their entire tech stack into HubSpot, we eliminated the need for multiple subscriptions and the manual effort of trying to piece together data from different sources.

Just as importantly, we didn't just build the system and walk away. We ran in-depth training sessions to make sure the Cirdan team felt confident using their new setup, empowering them to manage their pipeline effectively right inside HubSpot.

The Impact

The transition to a unified HubSpot platform delivered transformative results for Cirdan Imaging, creating a clear and significant return on investment.

• 94% Increase In Closed-Won Revenue: Within just three months of implementation, Cirdan saw a dramatic uplift in revenue from closed-won deals.

• 25% Increase in Website Visitors: With marketing efforts now fully integrated and measurable, Cirdan was able to optimize campaigns more effectively, leading to a significant increase in inbound traffic.

Ultimately, centralizing their operations in HubSpot has empowered Cirdan’s teams with the tools and data they need to break down silos, remove bottlenecks, and grow in a predictable way.