Deciphex builds a global network of pathologists to deliver faster, accurate diagnostics and improve patient outcomes through digital pathology workflows.

The Challenge

Deciphex's in-person conferences generated high-value leads, but attribution and visibility were major roadblocks in a fragmented data landscape.

• Fragmented attribution reporting: No native way to tie conference interactions to revenue; relied on manual formats and external silos.

• Siloed conference data: Event details, leads, and outcomes scattered outside HubSpot, blocking unified CRM insights.

• Manual inefficiencies: Teams spent hours sifting sources for reports, delaying decisions on event ROI and scaling.

Our Solution

RevOps Automated engineered a full attribution pipeline reporting in HubSpot, transforming siloed data into automated, revenue-aligned intelligence.

• Conference data imported directly into HubSpot: All attendee, interaction, and scan data now centralized in the CRM.

• Marketing Events & Campaigns setup: Enabled precise multi-touch and single touch attribution reporting for in-person events, surpassing manual reports.

• Tailored dashboards: Built executive-grade visualizations for ROI, lead progression, and campaign performance—exactly to Deciphex's specs.

• Ongoing optimization: Automated reporting ensures real-time updates without manual intervention.

This created a "single pane of glass" for all conference metrics within their CRM.

The Impact in Numbers

Automation delivered immediate wins: centralized visibility, flawless accuracy, and massive time savings.

Additional Gains:

• Faster decisions: Marketing teams now spot high-ROI events instantly, optimizing future spends.

• Scalable growth: Handles growing conference volume without added headcount.

Revenue attribution: Direct links from events to closed deals boost confidence in event investments.