Sales Operations
Maverick Steel wins
more deals by reducing time to respond to leads by 90% with HubSpot
Maverick Steel Buildings provides metal building kits that are built with integrity and sold with service. Expertly designed to fit your needs, these pre-engineered building systems are structurally sound, economical, and low maintenance.
Maverick Steel faced operational challenges with their manual lead management system. It consumed time and resources, hindering productivity, and diverting focus from valuable activities like lead nurturing.
Human errors and inconsistencies were also common, impacting sales and marketing effectiveness. The lack of automation limited scalability, hindering their ability to handle growing lead volumes.
Recognising the need for improvement, they sought an efficient, automated solution to eliminate tasks, reduce errors, improve productivity, and empower their team for strategic initiatives.
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Our impact
Speed to lead 90% improved
With leads promptly assigned to the most appropriate team member, response time reduced. This swift response increased the chances of converting leads into valuable opportunities.
Increased % Lead to Opportunity
With SMS + email automation, Maverick Steel achieves improved lead engagement. By promptly engaging, they've created a positive customer experience that increases lead to opportunity conversion.
More high quality leads
With a multi-step construction specific enquiry form, Maverick Steel reduced the number of time-wasters filling out the form and increased the % of quality leads generated from their website.
Increased revenue
With a greater % of high quality leads and increased conversion rates of lead to opportunity, the overall value of the pipeline increased, providing Maverick Steel with more revenue generating opportunities.
“The lead routing has been a game changer. Now we can prioritise the leads most likely to close and rotate the deals across our sales team automatically.”
