While generating, a lot of top-of-funnel leads, the Marketing Operations team discovered that the number of MQLs accepted by sales was under 20%. Sales said that they were wasting time calling leads who either didn't want to buy or needed to be qualified. Ably invested in RevOps as a Service with RevOps Automated and selected marketing and sales alignment as their first project. The solution freed up the sales team's time to focus on leads most likely to generate revenue. As a result, the sales period saw an increase in the number of deals closing at higher contract values.