Success Story
Carl Remigius Fresenius Education Group Unlocks Marketing ROI with Control Group Reporting
Company
Carl Remigius Fresenius Education Group
Services used
Attribution
Industry
Education
Overview
Carl Remigius Fresenius Education Group (CRF Education), a leading provider of European higher education, was running targeted email campaigns to prospective students but lacked a clear way to measure their true impact on application volume. Without the ability to compare outcomes between students receiving marketing communications and those who were not, the team was operating without confidence in campaign effectiveness.
RevOps Automated partnered with CRF Education to design and implement a control group reporting framework within HubSpot, enabling real-time comparison between control and active cohorts. By enhancing campaign workflows and building standardized reporting dashboards, the team gained clear, data-driven insight into how marketing activity influences student applications.
Challenges
Before implementing control group reporting, CRF Education faced several key limitations in understanding marketing performance:
No visibility into control vs. active group performance – There was no centralized dashboard to compare outcomes between students receiving campaigns and those who were not.
Inability to attribute applications to marketing influence – The team could not determine whether students were applying as a result of email engagement or independently.
Unclear impact of campaign content – Without structured analysis, it was difficult to assess whether messaging and content were driving positive behavioral change.
Workflows not designed for performance tracking – Existing automation lacked the structure needed to capture and report on campaign effectiveness.
The Solution
RevOps Automated implemented a control group reporting system that allowed CRF Education to measure the direct impact of marketing campaigns on application volume.
Key components included:
Control vs. Active Group Framework – Campaign workflows were enhanced to segment audiences into test (active) and control groups, ensuring accurate comparison of outcomes.
Real-Time Reporting Dashboard – A centralized dashboard was built in HubSpot to track application volume, engagement, and conversion trends across both groups.
Workflow Augmentation for Data Capture – Campaign automation was updated to ensure application events were properly tracked and attributed to each group.
Standardized Reporting Structure – A repeatable reporting framework was created to ensure consistency across all marketing campaigns moving forward.
This solution gave CRF Education the ability to measure marketing effectiveness with precision, enabling smarter decision-making and continuous campaign optimization.
Final Thoughts
By implementing a control group reporting framework, RevOps Automated enabled CRF Education to move from assumption-based marketing to data-driven decision-making. With clear visibility into campaign impact, the team can now optimize performance, improve application rates, and maximize marketing ROI across all programs.
Next Steps
Not sure if your marketing is actually driving results? Let’s prove it. RevOps Automated helps you build reporting systems that turn campaigns into measurable growth.
"RevOps Automated gave us something we didn’t have before—clarity. We can now clearly see the difference our marketing campaigns are making, with real data to back it up. The control group reporting has transformed how we evaluate performance, and for the first time, we can confidently optimize our campaigns based on actual impact rather than assumptions."
Carl Remigius Fresenius Education Group Marketing Team
Results & Impact Metrics
10
%
10% uplift in applications for active vs. control groups
Clear evidence that marketing campaigns are driving measurable increases in student applications.
95
%
Reduction in Data Lag:
Real-time visibility into campaign performance – Teams can now monitor application trends with sub-5-minute refreshes and adjust strategies as they happen.
35
%
Increase in Attribution Accuracy:
Improved attribution of marketing influence – The team can now confidently identify and credit the specific engagements driving high-value applications.
12
Hours
Saved Weekly
Standardized reporting across all campaigns – A consistent framework eliminates manual data consolidation, ensuring all future campaigns are 100% measurable and comparable.
3
X
Faster Optimization Cycles:
Real-time insights allow marketing teams to refine messaging and targeting within 48 hours rather than waiting for bi-weekly reports.
22
%
Lift in Engagement:
Data-driven content strategy – Campaign performance data now informs creative direction, focusing resources on the messaging that drives the highest conversion.
